we came, we met, we blogged. rachel (pr manager) and i (community manager) attended this year’s blogher conference in chicago. we showed up, wide-eyed and fairly
overwhelmed, along with 1,500 women bloggers, and a few humble goals in mind:
· connect irl (in real life)
with blogger friends of method
· attend conference sessions to catch up on the
latest within the blogging communities that relate to our brand (moms, foodies,
eco-bloggers, design-focused, to name a few)
· check out how other brands are engaging with
bloggers, what’s resonating, and what’s obnoxious
· explore new ways to interact with bloggers and
their audiences to help get the word out about method’s mission and make a
positive impact on the blogging community
· throw a party, of course
as brand representatives, we weren’t quite sure how attendees
would react to us mingling at parties, attending sessions and speaking up
during q&a sessions to offer our perspective. after all, we are not daily
bloggers, per se. although blogging is part of how we communicate from inside
our company, it’s not a huge part of our day-to-day at method. would we be the
kids who crashed another school’s prom?
lucky for us, bloggers love method, and they even applauded
(yay!) when anna got up to ask a question during one panel discussion. but we
chose to fly under the radar at the conference this year.
in a word, we chose to not ‘overbrand’ our brand. as first-time
attendees, we wanted to soak it all up and decide if/how our presence
would make sense for future blogher conferences. and although we missed
the opportunity to have hundreds of influential women at the leading
trends go home with a bottle of beautiful method hand wash in their
we stayed true to who we are as a brand. that felt good.
that’s not to say we wouldn’t consider blogher sponsorship
opportunities in the future. after all, major sponsors (with major budgets!)
are the ones that keep conference fees low for attendees, making it accessible
for so many. as a brand, it really is a fantastic opportunity to show support
and to validate the importance of bloggers and the power of their voices.
and of course you know how much method likes a party so we
threw a casual get-together in our hotel suite on friday night. whole foods
catered organic snacks, and our method mojitos were a huge hit
among thirsty bloggesses. we even had danny seo on hand to teach a
‘detox your purse’ session.
all in all, i’m really happy with how we participated in
blogher ’09. we connected with some incredible women, and learned
lessons about how to work in a respectful and mutually beneficial way
in closing, a few blogs/bloggers that inspire us:
tell us – did you attend blogher ’09? what are your thoughts
on how brands should participate in the conference?
we can’t wait for blogher ‘10 in nyc!