When we launched the omop last year, hundreds of you called and emailed us to tell us about your newfound floor love. That’s right, mopping the floor was actually fun, thanks to the ergonomic design, compostable sweeper dusters that grabbed everything in sight, reusable microfiber cloths, and yummy-smelling non-toxic floor cleaners. Some of you even said the omop was “sexy.” Imagine our delight!
Besides bringing sexy back, we also love to make cleaning as guilt-free as possible. To that end, we’re introducing new, totally innovative packaging for the omop. And we’re not the only ones who think so! We’ve just won the Institute of Packaging Professionals’ (IoPP) AmeriStar award (scroll down to the Household Products category to check it out). The new packaging, made from 50% bamboo and 50% recycled paper, is recyclable and compostable.
When we say that bamboo is “planet friendly,” we really mean it. It’s one of the fastest growing plants in the world – some varieties grow several feet a day! – and you can come back again and again to the same plant to harvest more shoots. For tons of information about bamboo and its environmental benefits, check out Bamboo Living.
Start checking for the new omop on store shelves in March. And once you’re done admiring the packaging – not to mention the omop! – remember to recycle it with your mixed paper or compost it via municipal composting facilities. (That’s the packaging, now, not the omop. We don’t make a compostable mop. Yet.)
If you know of any great packaging innovations, tell us about them!