One of our co-founders, Adam Lowry just got back from attending the TED conference down in Southern California. When he got back, we asked him how the experience was.
Late last week I got to go to the TED conference for the first time. TED stands for “Technology, Entertainment, and Design”, and is basically a conference about the bleeding edge of everything. The attendees are a who’s who of business, film, television, and design, so I was super excited when I got the invite.
In a nutshell, some of my favorite highlights were:
- chatting with Al Gore face to face about how to combat global warming using the power of consumers
- having dinner with Robin Williams and laughing hysterically as he put on impromptu show for our table
- seeing the looks on peoples’ faces when Bill Gates released live mosquitoes into the crowd during his talk about malaria
In the technology area, I was blown away by Bonnie Bassler’s ability to determine how bacteria talk to each other, and engineer that speech to get them to do almost anything. Watch out, because this is one we’re going to bring to method. Using antibacterials means using chemicals that kill bacteria - all bacteria, including those that are actually good for you and help you stay healthy. The next generation is probiotic products, where you use bacteria to get the job done instead!
There were other fascinating talks by Ed Ulbrich on how he created Benjamin Button out of Brad Pitt; Dan Ariely on why people cheat; and Eat, Pray, Love author Elizabeth Gilbert on creative genius. And many, many others….
It’s not often with today’s crazy schedules that we get to take time out to get truly inspired, and that’s exactly what I was last week. My head is brimming with innovative ideas to bring to method’s products, the way we do business, and how we create good in this world through that business. Just wait, even bigger things to come!!!