We recently had the honor of being endorsed as a Cradle to CradleSM company by some pretty inspiring people – green architect Bill McDonough and environmental chemist Dr. Michael Braungart, who literally wrote the book on green product design (called Cradle to Cradle). This endorsement comes after a few years of working with these two, and shows that running a company in an environmentally intelligent way is just as important as making a green product. What does that mean? It means we’ve been recognized for being a green and sustainable company in ALL that we do - not just the products we create. We’ve been recognized in being green as a whole (rather than just having green products) and that we don’t take part in practices that aren’t environmentally sustainable. Everything we do meets the C2C standards even if we don’t choose to certify every single one of our products.
So why did method get named a Cradle to CradleSM company? Well, all the work we’ve been doing with Dr Braungart’s team at EPEA to assess each and every material that go into our products means that everything we make literally has the C2C principles built into them.
But this recognition is because Michael and Bill also saw that how we do things as a company strives to be truly good for the environment: from how we make and ship our product, to the office we work in, to the environmental innovations we create with our suppliers and partners, we are seeking to drive change in the system of how things are made.
This reminds us that a green product is a reflection of a green company – of the vision and goals of the people working there, and not a one-off to satisfy a trend that some forecaster observed. Everything we make at method reflects the belief that we can create a better functioning, more beautiful, and greener product, and change the way that industry works in the process.