hi, i’m suzanne, and i develop method’s delicious product fragrances. i started my career at a global fragrance house and had the good fortune to be trained by perfumery experts in new york, geneva, and paris. i’m excited to introduce you to the latest addition to the method fragrance family…. our very own “guest star,” mandarin mango. exclusively available at target.
given the opportunity to create a new fragrance for our hand wash line, the
fresh, fruity direction was a natural addition to the portfolio. a few of our
existing fragrance categories are:
- citrus – ex) pink grapefruit
- herbaceous – ex) cucumber + lavender
- watery – ex) sweet water
the synergy between color + fragrance + name is essential to all product launches. we work with our creative team to select a color that will complement our line. then we select the fragrance that is appropriate for the color as well as a good fit with the rest of our portfolio.
then the fun part starts: choosing a name. our internal team agrees upon a list of finalists and we ask our “people against dirty” to help us choose the winning name. **pssst…if you sign up to become a person against dirty, you get the chance to help us with the naming process.
we worked closely with our fragrance partners, and the result is this fresh, fruity hand wash with top notes of vibrant mandarin, mid notes of ripe mango, and accents of white nectarine. sounds tasty, right?