method is now using bottles made of 100% recycled plastic!
You’ve heard the term “cradle to grave,” right? In marketing-speak, it refers to the importance of getting consumers hooked on your brand while they’re young so they’ll remain loyal to you over the course of their lifetime. And hey, that’s something we aspire to, although not in a creepy way.
Environmentally speaking, however, “cradle to grave” refers to the life cycle of a product, from manufacture (“cradle”) to disposal (“grave”). Putting our bottles and other packaging back into circulation has always been important to us, which is why we encourage all you people against dirty to recycle every scrap of it.