Quick stop for a drink and some snacks turns into an incredible discovery in merchandising during a creative trek to Japan. Clean, faced-out... it even looked like it was polished before it was put into it's little protective bed. After we photographed them, posed with them, figured out how much they were and talked about how to get our handwash bottles into little nurturing nests.... we ate them.
- method creative team
Pretty, yes. Little protective nests made out of petroleum derived plastic, used once then discarded into a landfill, yes, that too. Kind of surprised you guys didn't pick up on that, actually!
Posted by: zchamu | July 31, 2008 at 01:56 PM
I lived three years in Japan, and this has not changed much except they used to be wrapped in paper tissue, not plastic.
I also realize a lot of work done with fruit trees that will improve quality, but drastically raise the labor cost. Each piece of fruit on a tree was individually covered with tissue to keep the insects away. This is better than sprayed pesticides, but there may be some of that in the tissue.
It was also picked not so green as most are for shipment. Most nutrition is added to the fruit only three days before it is ripe enough to drop.
Posted by: Marvin | August 26, 2008 at 11:01 AM